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Trinity Mirror's Rippleffect Launches New O2 Arena Website
Rippleffect is a multi-award winning online agency specialising in web design, consultancy and online marketing.
Rippleffect has developed the 02 Dublin Arena website - www.theo2.ie - with a revenue generation focus - encouraging users to book tickets online, improving data collection and utilising the site as a platform for email marketing.
Brand awareness and loyalty were also key aims for the team, as the venue aims to build on its objective of being seen as the number one entertainment location in the country.
Features include a calendar of coming events, a flash movie showcasing coming attractions and a specialist member’s area.
Craig Johnson of Rippleffect commented: "A strong online presence is important to maximise the arena's commercial objectives and customer experience. We have placed a lot of emphasis on usability to engage users and encourage them to revisit the site."
